Xbox Live Entertainment Platform
Sr. User Interaction & Experience Designer
I created cutting-edge interactive experiences on the Xbox Entertainment hub platform for Fortune 100 companies in an agency setting using Microsoft’s robust Xbox advertising technologies like interactive video content viewing, mini-games, product gallery, polls, and sweepstakes, and direct purchase from the Microsoft entertainment store. I worked closely with sales and the executive team facing clients interested in cutting-edge and immersive experiences that allow the users and customers to engage with their brand in a more engaging and actionable way.
We start with presale explorations and mini-game designs, which aid sales pitches and demonstrate Xbox Ads platform capabilities in prospects that typically resulted in deals ranging from $200K - $2M campaigns.
Responsibilities
Kick-off calls with clients and stakeholders to review brand guidelines, brainstorm UX solutions, technical possibilities, and limitations.
Pre-sale layout compositions and mini-game design solution to get clients on board with the user experience and highlight resource requirements.
UX Flow wireframes, UI visuals, game graphics, animations, feature spec for development.
Tested experience builds for usability to validate original intent, gain client approval through design iterations and sign off for GA.
Adidas Product Spot
Adidas Harden Vol.1
Adidas partnership with NBA star James Harden showcased a new line of sneakers on the Xbox ads platform. The client targeted a specific teenage demographic who showed interest in sports games and products related to sporting entertainment events.
The Adidas experience on Xbox aimed to improve retention with its customers using interactive product engagement that offered more than a simple video showing product features.
Product Experience Capture
Interaction Comps
Gatorade Product Spot
New Gatorade Frost
Gatorade partnership with Xbox entertainment allowed both gamer and consumers to increase brand interaction and enable the brand to better connect with its consumers. Sweepstakes offerings increased brand recognition and customer loyalty in two weeks of exposure in peak sporting event hours. Increased number of customers who use Xbox specifically for media consumption, interacted with the Gatorade experience and spent an average of 8 minutes.
Product Experience Capture
Interaction Comps
Axe Product Spot
The AXE : Find Your Magic
This experience uniquely incorporates a mini-game to engage the customer and Xbox gamers. One of the most effective uses of the Xbox platform to show the most significant difference between passive and interactive product advertising. It perfectly blends gaming, short episodes, product shots to bring more attention to lifestyle rather than sell a hair product.
Product Experience Capture
Interaction Comps
Razer Product Spot
Razer Wildcat | Quantum Break
Razer Wildcat products are stylized to and merged to Quantum Break game visual aesthetics. This experience showcases Razer’s new line of Xbox controllers and other gaming accessories tailored for online pro-gamers on Xbox Live Entertainment. Featuring elegant product shots, video carousel, sweepstakes, and Microsoft online store purchase option.
Product Experience Capture
Interaction Comps
